Celebrate 27 years of giving back 100%
to support healthy futures and equal
rights for all with three special-edition
Lipsticks in Keith Haring’s signature
primary-colour palette.

GET THE LIPSTICK THAT GIVES BACK 100%

WHAT YOU SPEND IS WHAT WE GIVE

GIVE BACK
100% TO SUPPORT
HEALTHY FUTURES
AND EQUAL RIGHTS
FOR ALL

Let’s break it down: When you spend $19
on a VIVA GLAM Lipstick, we donate $19
to support women and girls, the
LGBTQIA+ community and people living
with or affected by HIV/AIDS. There’s
no catch. It’s just pure giving back.

Lipstick / VIVA GLAM X KEITH HARING
Red Haring

VIVA GLAM x KEITH HARING 27週年限量慈善唇膏

Lipstick / VIVA GLAM X KEITH HARING
HK$180
3gr/ .1oz
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JOIN THE VIVA GLAM MOVEMENT

OVER $500,000,000
RAISED GLOBALLY –
AND COUNTING!

The 27th celebration of our iconic
giveback program honours Keith
Haring’s artistic and philanthropic
legacy. Let’s keep GLAMMING.
Let’s keep GIVING.

DO GOOD. LOOK GLAM.
GET THE VIVA GLAM X KEITH HARING LOOKS
VIEW TRENDING LOOKS
VIEW TRENDING LOOKS

  • MADE TO MIX AND MATCH

    3 SHADES.
    100% DONATED.
    LIMITLESS COLOUR
    COMBOS.

    Create infinite impactful looks with red,
    yellow and blue hues in Matte and Frost
    finishes that give back 100%.
    Each exclusive work of Pop art comes
    animated in Keith Haring’s symbolic
    street-style imagery.

    VIVA GLAM X KEITH HARING
    IN CANAL BLUE

    The first step to statement
    green lips is applying a bold
    blue matte hue.

    VIVA GLAM X KEITH HARING
    IN ST. MARKS YELLOW

    TAXI! Pop on this pearlescent,
    cab-coloured Frost Lipstick
    to get glowing.

    STATEMENT GREEN GLOW

    In 27 years of VIVA GLAM, there’s never
    been a way to glow green – until now.
    Get this historic lip look with special-
    edition shades that give back 100%.

  • MADE TO MIX AND MATCH

    3 SHADES.
    100% DONATED.
    LIMITLESS COLOUR
    COMBOS.

    Create infinite impactful looks with red,
    yellow and blue hues in Matte and Frost
    finishes that give back 100%.
    Each exclusive work of Pop art comes
    animated in Keith Haring’s symbolic
    street-style imagery.

    VIVA GLAM X KEITH HARING
    IN CANAL BLUE

    Start bold with our
    special-edition, true-blue
    Matte Lipstick.

    VIVA GLAM X KEITH HARING
    IN RED HARING

    Get artistic
    by layering on this vivid
    red Matte Lipstick.

    POWER PURPLE POUT

    Starring two special-edition shades
    that give back 100%, your purple lip look
    has never been more powerful.
    Mix and matte now!

  • MADE TO MIX AND MATCH

    3 SHADES.
    100% DONATED.
    LIMITLESS COLOUR
    COMBOS.

    Create infinite impactful looks with red,
    yellow and blue hues in Matte and Frost
    finishes that give back 100%.
    Each exclusive work of Pop art comes
    animated in Keith Haring’s symbolic
    street-style imagery.

    VIVA GLAM X KEITH HARING
    IN RED HARING

    Take a bite out
    of the Big Apple with a
    vivid red Matte Lipstick.

    VIVA GLAM X KEITH HARING
    IN ST. MARKS YELLOW

    Polish lips with this
    pearlescent, taxi cab-coloured
    Frost Lipstick.

    BOLD ORANGE OPULENCE

    Orange you glad we made more than
    one special-edition shade that gives
    back 100% this year? Serve up an
    on-trend look with major impact instantly.

M·A·C VIVA GLAM

27

GET THE LIPSTICK THAT GIVES BACK 100%

CHANGING LIVES
SINCE ’94

When you buy any VIVA GLAM Lipstick,
we donate 100% of the selling price to local
organizations supporting women and girls,
the LGBTQIA+ community and people living
with or affected by HIV/AIDS

  • over 9,713
    GRANTS GIVEN
    TO 1,818
    ORGANIZATIONS
    IN 92 COUNTRIES

    viva glam

    27 years of

    giving a glam

  • OVER
    $500,000,000
    RAISED
    GLOBALLY –
    AND COUNTING!

    viva glam

    27 years of

    giving a glam

  • OVER
    19,000,000
    LIVES CHANGED
    AROUND THE
    WORLD

    viva glam

    27 years of

    giving a glam

LEARN MORE
ABOUT OUR MISSION

  • EMPOWERING WOMEN & GIRLS

    M·A·C VIVA GLAM partners with local
    organizations to fight for equal rights
    and healthy futures for women and girls,
    specifically around reproductive
    and sexual health education.

  • SUPPORTING THE LGBTQIA+ COMMUNITY

    M·A·C VIVA GLAM eliminates stigma
    and fights for the empowerment of the
    LGBTQIA+ community, specifically
    assisting homeless LGBTQIA+ youth
    alongside regional organizations.

  • FIGHTING HIV/AIDS

    M·A·C VIVA GLAM continues
    our mission and confirms our
    commitment to ending HIV/AIDS,
    one VIVA GLAM Lipstick at a time.

27 years OF
GIVING A GLAM!

SEE
OUR
HISTORY

The glammest highlights,
legendary faces and iconic
shades from the feel-good
history of M·A·C VIVA GLAM.

SEE TIMELINE