
Celebrate 27 years of giving back 100%
to support healthy futures and equal
rights for all with three special-edition
Lipsticks in Keith Haring’s signature
primary-colour palette.

WHAT YOU SPEND IS WHAT WE GIVE
GIVE BACK
100% TO SUPPORT
HEALTHY FUTURES
AND EQUAL RIGHTS
FOR ALL
Let’s break it down: When you spend $19
on a VIVA GLAM Lipstick, we donate $19
to support women and girls, the
LGBTQIA+ community and people living
with or affected by HIV/AIDS. There’s
no catch. It’s just pure giving back.

JOIN THE VIVA GLAM MOVEMENT
OVER $500,000,000
RAISED GLOBALLY –
AND COUNTING!
The 27th celebration of our iconic
giveback program honours Keith
Haring’s artistic and philanthropic
legacy. Let’s keep GLAMMING.
Let’s keep GIVING.

MADE TO MIX AND MATCH
3 SHADES.
100% DONATED.
LIMITLESS COLOUR
COMBOS.Create infinite impactful looks with red,
yellow and blue hues in Matte and Frost
finishes that give back 100%.
Each exclusive work of Pop art comes
animated in Keith Haring’s symbolic
street-style imagery.VIVA GLAM X KEITH HARING
IN CANAL BLUEThe first step to statement
green lips is applying a bold
blue matte hue.VIVA GLAM X KEITH HARING
IN ST. MARKS YELLOWTAXI! Pop on this pearlescent,
cab-coloured Frost Lipstick
to get glowing.MADE TO MIX AND MATCH
3 SHADES.
100% DONATED.
LIMITLESS COLOUR
COMBOS.Create infinite impactful looks with red,
yellow and blue hues in Matte and Frost
finishes that give back 100%.
Each exclusive work of Pop art comes
animated in Keith Haring’s symbolic
street-style imagery.VIVA GLAM X KEITH HARING
IN CANAL BLUEStart bold with our
special-edition, true-blue
Matte Lipstick.VIVA GLAM X KEITH HARING
IN RED HARINGGet artistic
by layering on this vivid
red Matte Lipstick.MADE TO MIX AND MATCH
3 SHADES.
100% DONATED.
LIMITLESS COLOUR
COMBOS.Create infinite impactful looks with red,
yellow and blue hues in Matte and Frost
finishes that give back 100%.
Each exclusive work of Pop art comes
animated in Keith Haring’s symbolic
street-style imagery.VIVA GLAM X KEITH HARING
IN RED HARINGTake a bite out
of the Big Apple with a
vivid red Matte Lipstick.VIVA GLAM X KEITH HARING
IN ST. MARKS YELLOWPolish lips with this
pearlescent, taxi cab-coloured
Frost Lipstick.

M·A·C VIVA GLAM
27
GET THE LIPSTICK THAT GIVES BACK 100%
CHANGING LIVES
SINCE ’94
When you buy any VIVA GLAM Lipstick,
we donate 100% of the selling price to local
organizations supporting women and girls,
the LGBTQIA+ community and people living
with or affected by HIV/AIDS
over 9,713
GRANTS GIVEN
TO 1,818
ORGANIZATIONS
IN 92 COUNTRIESviva glam
27 years of
giving a glam
OVER
$500,000,000
RAISED
GLOBALLY –
AND COUNTING!viva glam
27 years of
giving a glam
OVER
19,000,000
LIVES CHANGED
AROUND THE
WORLDviva glam
27 years of
giving a glam

LEARN MORE
ABOUT OUR MISSION
EMPOWERING WOMEN & GIRLS
M·A·C VIVA GLAM partners with local
organizations to fight for equal rights
and healthy futures for women and girls,
specifically around reproductive
and sexual health education.SUPPORTING THE LGBTQIA+ COMMUNITY
M·A·C VIVA GLAM eliminates stigma
and fights for the empowerment of the
LGBTQIA+ community, specifically
assisting homeless LGBTQIA+ youth
alongside regional organizations.FIGHTING HIV/AIDS
M·A·C VIVA GLAM continues
our mission and confirms our
commitment to ending HIV/AIDS,
one VIVA GLAM Lipstick at a time.

27 years OF
GIVING A GLAM!
SEE
OUR
HISTORY
The glammest highlights,
legendary faces and iconic
shades from the feel-good
history of M·A·C VIVA GLAM.
