What is the purpose of lipstick? This makeup fave instantly elevates any look by accentuating lips. Whether you opt for a slight sheen or a strictly matte finish, Lipstick enhances and shows off your mouth with gorgeous colour and texture.

M∙A∙C offers hundreds of hues, ranging from classic colours to trending, more modern shades. If overwhelmed by all the choices, look to your skin for a cue. Is your undertone more yellow and warm, pink and cool – or somewhere in between?
In general, people with cool undertones look best in classic reds and lipsticks with blue and purple tones. Warmer undertones, on the other hand, are most flattered by shades with hints of peach and orange. If your undertone is neutral or olive, you can confidently wear both cool and warm colours. Our Lip Colour Finder can show you how to choose the right shade of lipstick based on skin tone, preferred finish and base colour. Upload your photo to virtually try on over 800 shades at home.

Applying Lipstick can be a quick swipe and go. But for a more polished look, follow with these Pro steps:
1.   Exfoliate lips with our Lip Scrubtious sugar scrub, a damp washcloth or soft toothbrush.
2.   Moisturize lips with a hydrating lip balm or our Prep + Prime Lip lipstick base.
3.   Apply Lip Pencil, starting at the Cupid's bow and completely fill in lips.
Once your lips are prepped, primed and lined, apply lipstick to the centre of your bottom lip, swiping back and forth a few times. Next, gently press your lips together to distribute colour to the top. Finally, touch up the outer corners and use your finger or a lip brush to finish with a smooth, even layer.

For true staying power, look to matte or lush liquid lip colours, such as Love Me Liquid Lipcolour with our exclusive ColourCling Technology. This creamy, primer-infused formula delivers 12 hours of full-on satin-finish colour in one swipe.
Another Pro tip? After applying lipstick, be sure to blot your lips to help set and seal in colour. Simply fold a tissue in half, place it between your upper and lower lips and gently press them together. Repeat as desired.

Although we often focus on the aesthetic benefits, lipstick is good for lips in a number of less obvious ways. In addition to brightening your smile, the benefits of lipstick, like long-wear, depend on the formula.

Powder Kiss Lipstick is infused with kaolin clay for eight-hour, weightless colour, while Powder Kiss Liquid Lipcolour delivers the benefits of immediate and all-day hydration for lips that feel effortlessly smooth and soft.